software development company | statistics about quality (within the organization) so people who ignore it will be embarrassed | what is often called an opportunistic approach if it does not follow good software engineering practices | the importance of quality | those activities that can ensure quality are often sacrificed in order to meet deadlines | Consider quality assurance to be an integral and on-going part of development | adequate time for all quality assurance activities | people tasks that fit their natural personalities | a separate department to handle quality assurance | developers and maintainers to work for several months on a testing team; this will heighten their awareness of quality problems they should avoid when they return to designing software | 10.13 - Difficulties and Risks in Quality Assurance | organization | developers with feedback about their performance in terms of producing quality software so they have something measurable to improve | people in testing and inspecting techniques |